Today GM (together with Ford and Chrysler) got its $18bn bailout from the U.S Congress which will hopefully keep them alive -until March 31st, that is. All good and well, but there’s one aspect that’s been mostly overlooked. GM has announced that they’ll focus on their core brands (Chevrolet, GMC, Buick, Cadillac) and either sell (SAAB, Hummer) or bury (Saturn) their non-core brands and return one to a niche product (Pontiac). What they haven’t mentioned at all is what’ll happen to Opel, Vauxhall and Holden.
Opel has been GM’s main European presence since it was acquired in 1929 and many Opel designs are global platforms for GM cars.They were sold in Buick dealerships between 1958 and 1975 but has since been sold under Saturn and Pontiac brands in the U.S. Cars from Opel are sold as Vauxhalls in the U.K. and Holdens in Australia.
What does GM mean by forgetting to mention them? My guess is that they see them as a core brand and vital part of their operation but don’t want to upset the Congress and American public by displaying that American tax-payers money could potentially go abroad. Sneaky, but maybe that’s the way the game has to be played.
GM’s Government credit details from December 2nd: GM’s asks Congress to kickstart its ambitious plan
GM’s Letter of Apology: GM’S Commitment to the American People