Nav & Search

Define the Purpose

Web Development - June 30th, 2011

The web community has a lot to learn from the mobile world, in my humble opinion the greatest gift Steve Jobs gave us with the iPhone in 2007 wasn’t the app-store or device itself, it was the new focus on purpose for every interaction and piece of information in the user-centric and tailored app experience. This focus on purpose and essential functionality is a large part (if not the biggest) of Apples mobile success and has then gradually spread and transitioned to every aspect of mobile computing, web and other forms of user experiences.

(more…)

Search Driven Websites

Web Development - May 6th, 2011

During a recent sales seminar for a search engine provider I saw a piece of statistic that said that 26% of all users start their interaction with a website by going straight for the search field and entering a query. That might sound like a big incentive to go for a search driven design and really optimize the internal search engine. For me, that single statistic says that a vast majority of users (74%) prefer to start by using the conventional navigational elements.

Furthermore, it doesn’t say why the users have turned to search for their first interaction. I believe many scan the navigational elements but don’t find a suitable entry since so many websites are way too bloated. So, the issue isn’t the traditional navigation (which most still prefer), it’s the amount of information and the information architecture.

Getting users to find the right information is most of all about reducing the amount of noise.

What we really can learn from the proponents of search driven websites is how they use dynamic search terms and suggestions. A common feature is to suggest popular searches and even display the most used search terms. This information should be used to constantly iterate the information and conventional navigation on the website!

Of course there are scenarios where you can’t or don’t want to reduce the amount of information or choices and in these cases search driven navigation can be the right way to go. It means though that the users have to know what they’re looking for and you have to be careful not to invent new ways of navigating just for the sake of it. Conventions are powerful and give a sense of security for the users, to deviate from them requires that the added value surpasses the threshold of not using the usual norms of navigation. However, always make sure to use the information from the internal search engine to see what the users really want to find.

Do you want to read more posts like this? I now blog about Web Development at cleanwebdevelopment.com.